Challenge:

A retail brand was looking to enhance their online customer experience and wanted to redesign their website. The goal was to create a modern, user-friendly interface that would improve engagement and increase sales. However, they lacked the in-house design expertise to execute the project.

Solution:

Scadea’s Figma design team collaborated with the retail brand to create a new website design. They started by conducting thorough research into the brand’s target audience, identifying their preferences and pain points. Based on this research, Scadea’s team created wireframes, prototypes, and a final design that incorporated modern design principles and best practices. The design team worked closely with the retail brand’s development team to ensure a seamless integration of the new design. Scadea’s Figma designers also created a design system that the brand’s in-house team could use to maintain a consistent design language across their digital assets.

Results:

The retail brand’s new website design received positive feedback from customers and improved engagement rates, resulting in a 30% increase in online sales. The design system created by Scadea’s Figma team helped the brand’s in-house design team work more efficiently, resulting in faster design iterations and improved consistency across their digital properties.

Key Takeaways:

By collaborating with Scadea’s Figma design team, the retail brand was able to improve their online customer experience and increase sales. The project highlights the importance of conducting thorough research into the target audience and designing with modern design principles and best practices in mind. A design system can also be a valuable tool for maintaining consistency and improving design efficiency.