A large online retailer approached Scadea with the goal of increasing their organic search traffic and improving their search engine rankings for key product categories. They had previously relied heavily on paid search advertising but wanted to increase their organic visibility to reduce their overall marketing costs and increase long-term brand exposure. 

Solution:

Scadea’s SEO team conducted a comprehensive site audit to identify technical SEO issues and opportunities for on-page optimization. They also conducted extensive keyword research to identify high-potential search terms and optimized the site’s metadata and content around these keywords. The team also implemented a link building strategy to improve the site’s overall domain authority.

Results:

Within the first six months of the campaign, the client saw a significant increase in organic traffic and a notable improvement in their search engine rankings. Specifically, their organic traffic increased by 45%, and they moved up several spots in the search engine results pages (SERPs) for their key product categories. This improvement in organic visibility led to a 20% reduction in their paid search advertising costs, as they were able to rely more on organic traffic to drive sales.

Conclusion:

Scadea’s SEO team was able to help this online retailer achieve their goal of increasing organic visibility and reducing marketing costs. Through a combination of technical SEO improvements, on-page optimization, and link building, they were able to drive a significant increase in organic traffic and improve search engine rankings. The client was thrilled with the results and has continued to work with Scadea to further optimize their website for search engines.