Background:

A financial institution approached Scadea with the goal of improving their online presence and increasing visibility in search engine results pages. The institution had a strong reputation in their industry, but their website was not optimized for search engines and they were struggling to attract new clients online.

Solution:

Scadea developed a comprehensive SEO strategy that included keyword research, on-page optimization, technical optimization, and content development. The team conducted a thorough audit of the institution’s website and identified opportunities for improvement in areas such as site structure, metadata, and internal linking. They also developed a content plan that targeted relevant keywords and topics to improve the institution’s relevance and authority in search engine results.

Results:

Through Scadea’s SEO efforts, the financial institution saw significant improvements in their online visibility and search engine rankings. They experienced a 25% increase in website traffic within the first six months of implementing the SEO strategy, with a majority of the traffic coming from organic search. Additionally, the institution’s website began to rank for several highly competitive keywords in their industry, leading to an increase in leads and new business.

Key Takeaways:

A comprehensive SEO strategy can greatly improve online visibility and attract new business. Keyword research and content development are key components of a successful SEO strategy. Technical optimization is equally important to ensure search engines can easily crawl and index a website. Results may take time, but consistent effort can lead to significant improvements in search engine rankings and website traffic.