Challenge:

A healthcare provider approached Scadea to help them increase their brand awareness and reach more patients in their local area. The client had limited experience with social media marketing (SMM) and was looking for a partner who could help them develop and execute an effective strategy.

Solution:

Scadea’s SMM team began by conducting a thorough analysis of the client’s target audience and competitors. We identified key social media channels where the target audience was most active and developed a content strategy that focused on educating and engaging potential patients. Our team created a mix of content formats including blog articles, infographics, and videos, all designed to educate and inform potential patients about the healthcare provider’s services. We also leveraged paid social media advertising to amplify the reach of the content and target potential patients in the local area. To track the success of the campaign, we used a combination of social media analytics tools to monitor engagement metrics such as likes, comments, and shares, as well as website analytics tools to track website traffic and conversions.

Results:

Scadea’s SMM strategy resulted in a 200% increase in brand awareness for the healthcare provider. The content created by our team generated a significant amount of engagement on social media, with the client’s Facebook page seeing a 300% increase in likes and a 500% increase in post engagement. Additionally, the paid social media advertising campaigns generated a 400% increase in website traffic and a 150% increase in new patient appointments. Overall, Scadea’s SMM strategy helped the healthcare provider achieve their goal of increasing brand awareness and reaching more patients in their local area.