Ranked on the Inc. 5000 list of America's fastest-growing companies
Others 3 min read

What Is WordPress and How Do You Use It? A Beginner’s Guide for Businesses

WordPress: What Is It and How to Use It

What is WordPress? WordPress is a free, open-source content management system (CMS) for building and managing websites. It powers a large share of all websites on the internet, from personal blogs to enterprise sites and online stores, because it’s flexible, easy to edit and supported by a huge ecosystem of themes, plugins and developers.

WordPress.org vs. WordPress.com

  • WordPress.org: the self-hosted software. You choose your hosting and have full control over themes, plugins and code. This is what most businesses use.
  • WordPress.com: a hosted service that runs WordPress for you, with plans that limit or unlock features.

Key WordPress concepts

  • Posts and pages: posts are dated articles (like a blog); pages are standalone content such as “About” or “Services”.
  • Blocks: the block editor builds pages from blocks such as paragraphs, images, buttons and columns.
  • Themes: control your site’s design and layout.
  • Plugins: add functionality, such as SEO tools, forms, e-commerce or security.
  • Media library: stores images, videos and documents.
  • Users and roles: control who can write, edit and publish.

How to use WordPress: the basics

  1. Choose hosting and a domain: pick reliable managed WordPress hosting.
  2. Install WordPress: most hosts offer one-click installation.
  3. Choose a theme: a lightweight, block-based theme or a custom theme.
  4. Create pages: home, about, services, contact and any key landing pages.
  5. Add essential plugins: SEO, forms, security, backups and caching. Keep plugins to a minimum.
  6. Set up menus and settings: navigation, permalinks, timezone and reading settings.
  7. Publish content: write posts and pages with the block editor.
  8. Maintain: keep core, themes and plugins updated and back up regularly.

What can you build with WordPress?

  • Business and corporate websites
  • Blogs and content hubs
  • Online stores with WooCommerce. See our introduction to WooCommerce.
  • Membership and learning sites
  • Headless sites, with WordPress as the content back end for a React or Next.js front end

WordPress security and speed tips

  • Use strong passwords and two-factor authentication.
  • Install only trusted, well-maintained plugins.
  • Keep everything updated.
  • Use a security plugin or firewall and regular backups.
  • Use caching, optimized images and quality hosting for speed.

When to work with a WordPress developer

If you need a custom design, integrations, e-commerce, high performance or ongoing maintenance, a professional developer will save time and avoid problems. Read how to choose a WordPress development company.

How Scadea helps

Scadea builds and maintains custom WordPress and WooCommerce sites for businesses, with clean block-based themes, strong security and fast performance. See our website development services.

Need a WordPress site built or improved? Talk to Scadea’s web team.

Let's Build Together

Let's build your next success story together.