Client Snapshot:
A retail brand looking to modernize its online customer experience, aware that its existing website was holding back both engagement and sales.
Challenge:
The brand’s website had grown organically over several years, and it showed: navigation was inconsistent across sections, the checkout experience varied depending on which part of the site a customer entered from, and the overall look no longer matched the brand’s current positioning. Leadership wanted a modern, user-friendly interface that would improve engagement and increase sales, but the internal team lacked the in-house design expertise to take on a project of this scope, and previous smaller fixes hadn’t addressed the underlying structural issues.
Approach:
Scadea’s Figma design team began with research into the brand’s target audience, studying how customers actually moved through the existing site, where they dropped off, and what they struggled to find. That research shaped a set of design priorities before a single screen was drawn, so the redesign would solve real friction points rather than simply refresh the visual style.
Solution:
The team built wireframes and interactive prototypes to test navigation and checkout flows before committing to final designs, incorporating modern design principles and accessibility best practices throughout. Scadea’s designers worked closely with the brand’s development team at every stage to make sure the new design could be implemented cleanly, and delivered a full design system, including reusable components, typography, and color standards, so the brand’s in-house team could extend the design consistently as the site continued to grow.
Results:
The brand now has a cohesive, modern interface with consistent navigation and checkout across the entire site, backed by a design system that makes future updates faster and more consistent than the ad hoc process that came before. Customers encounter a more intuitive experience regardless of where they land on the site, and the brand’s team can build new pages and features without recreating design decisions from scratch each time.
